Introducing KittiePIG, A Delicious Non-Alcoholic and Women-Owned Beverage Brand
With a mantra of, ALL HEADBANG. NO HANGOVER sounds lovely and who wouldn’t want to try it?! During a time when alcohol sales are down and people leaning towards more non-alcoholic options, it’s awesome to see two bands join forces to bring the metal world their own NA brew. Today, KittiePig has been introduced to the world. The bands behind this collaboration? None other than Kittie and We Are PIGS!
This new non-alcoholic brew option is a Saskaberry Blonde Ale packed with “heavy metal hybrid flavors” such as Saskatoon beers, hops, and barley.
IT'S BRASH + LEGENDARY, WITH A HINT OF SASS — JUST LIKE ITS CREATORS
KittiePIG is the brainchild of South African-born, Grammy-featured producer, songwriter, entrepreneur, and We Are PIGS frontwoman Esjay Jones, who has partnered with Morgan Lander and her all-female heavy metal band Kittie. The partnership grew organically out of a musical collaboration between We Are PIGS and Kittie in the form of the absolute rager "MOOT."
KittiePIG was born out of a passion for heavy music and a desire to provide alternative beverage options at shows and music festivals. Most who attend concerts over the age of 21 do drink alcohol but there are plenty more out there who want to enjoy a good drink at a show and not get sloppy in the process.
ALL HEADBANG. NO HANGOVER.
"I'm so excited for the metal masses to try KittiePIG! Brewing our own NA beverage is new and uncharted territory for us, but I think we've really created something delicious and decadent without the usual regret. With an homage to our Canadian roots thrown in for good measure with the added Saskatoon berry flavor, it's certainly a unique taste experience beer aficionados and casual drinkers alike will love." -says Lander
"We identified a gap in the market for non-alcoholic beverages that cater to music fans and health-conscious individuals alike. Market research showed that consumers have been leaning towards healthy alternatives, seeking out low-sugar and non-alcoholic options. KittiePIG's aim is to fill this gap by offering a product that is not only desirable and delicious, but that also caters to fans as well as their wants and needs." - Jones comments
KITTIE (ABOVE)
PHOTO CREDIT: Whitney South
WE ARE PIGS (ABOVE)
PHOTO CREDIT: Ryan Hunter
The product is responsibility sourced and sustainability prioritized. It's sourced from breweries that care about the environment. KittiePIG not only looks fierce, but it pairs beautifully with festival foods including burgers, chips, tacos, ice cream, headbanging and heavy music! KittiePIG is also vegan and women-and-LGBTQ+ owned and operated!
Additionally, Kittie are working on new music and fans can expect to hear more from the iconic band in 2024. That's yet another reason to raise a can and celebrate!
Purchase KittiePIG here.
