The humorous video was inspired by classic 90s films like Small Soldiers and Toy Story, taking viewers inside the toy box with GXTP — comprises of multi-platinum and GRAMMY nominated producers Jason Paul and Sasha Sirota, along with Triple Sixx — coming to life as action figures.

GXTP started out as a conceptual project led by multi-platinum and GRAMMY nominated producer Jason Paul, multi-platinum and GRAMMY nominated producer Sasha Sirota, and Triple Sixx, the album provided the group of creatives an opportunity to tap into the rock world in a way they had not yet explored.