YUNGBLUD SHARES OFFICIAL MUSIC VIDEO FOR LATEST SINGLE, “LOWLIFE” AND YUNGBLUD – THE WORLD TOUR NORTH AMERICAN DATES CONCLUDE
"Lowlife" is the latest turbocharged anthem from Yungblud, and the official music video has been released. It was directed by Priya Minhas and Yungblud and premiered on MTV Live, MTVU, MTV Biggest Pop, and Paramount Times Square billboards. In the video, the internationally acclaimed musician is accompanied by a representation of his cheeky younger self as they stroll around Camden Town.
“I wanted to make something that looked like Emo shameless or St Trinians on Acid. As I was writing the song, I was visualizing the video in my head, it literally helped me get the words down on paper. I knew it had to be shot in Camden Town and I wanted to be walking side by side with my younger self, guiding him through a fucked up world based on real memories and people I have encountered in my life. Almost a message to myself saying that life doesn’t always have to be so deep and there is beauty to be found in chaos and opportunity in disaster.”
YUNGBLUD - THE WORLD TOUR, produced by Live Nation, nears its end with the release of "Lowlife", the official music video for the hit song. As Yungblud embarks on a fresh new era and continues to use his music to unite and empower today's youth, his tour serves as a welcome reminder of his impact, staying power, and his importance as a voice for Gen-Z as he plays packed-to-the-rafter venues across 25 dates in the east, south and west.
NORTH AMERICAN TOUR DATES08/03 - The Complex (Indoor) - Salt Lake City, UT ⤯08/04 - Revolution Concert House and Event Center - Garden City, ID ⤯08/06 - The Paramount Theatre - Seattle, WA ⤯⤯Jean Dawson SupportingIn my opinion, Yungblud's most honest work is 'Lowlife'. Hard-edge melodies, heavy basslines, and raw, vulnerable lyrics combine in this track. Delivered with passion, it is energetic and rebellious. This album marks the beginning of a new chapter in Yungblud's career, one in which the artist moves beyond his alternative roots and takes creative risks with quirky but detailed production and a mix of nostalgic yet timeless instrumentation.
With no references or preconceived ideas about the outcome, he went into the studio with producer Paul Meany without being influenced by influences. He says “I’ve not been going into the studio intent on making something like, ‘Close To Me’ or ‘Born This Way’ or ‘Life On Mars’. We’d start with a blank canvas each time, bring up a beat and see what the f**k happen
Since his meteoric rise, he has cultivated a vast following of dedicated fans around the globe, amassing a social following of over 14.5 million and collecting billions of streams, establishing himself as one of the top alternative artists of his generation. It appears that Yungblud's trajectory will continue to brighten and become more exciting through the remainder of 2023.
Other news: Yungblud has been added to Coke StudioTM's already impressive lineup for 2023, performing a remix of Primal Scream's 1991 hit, "Moving On Up." This new version, recorded live at London's famed AIR Studios with 26-year-old Afro-fusion singer BNXN, combines a flurry of percussionists, gospel singers, horns, strings, and electric guitars with Yungblud's bold and brash performance style with BNXN's smooth lyrical delivery with BNXN's smooth lyrics. Coke Studio's YouTube channel has released the video for "Movin' On Up". Watch HERE; For more information, go to: https://coca-cola.com/us/en/offerings/coke-studio
