Pure Imagination Fest Will Bring Music and Wonder to Prescott Valley

Pure Imagination saw its inaugural festival in 2022, where the stage was graced by folk rock band Dawes, hip hop icon, Talib Kweli, three time Grammy winner Fantastic Negrito, Nikki Lane, Rising Appalachia, Phantom Planet, Katie Pruitt and more. This eclectic line-up brought over 5,000 music fans to the field to enjoy Prescott's always perfect weather with a day packed with performances by aerial artists, performance groups, jugglers, art cars and plenty of revelry for everyone.

The festival has been the work of Candace Devine, frontwoman of Ponderosa Grove and CEO of Further West, the company that produces Pure Imagination Festival. Devine started the festival out as part of a desire to see Prescott rise as an epicenter for arts, culture and music in the Southwest. The town itself is surrounded by the Prescott National Forest which offers 1.25 million acres of natural, rugged beauty and is a top destination for mountain biking, hiking and bouldering. "Pure Imagination has been a dream of mine for a long time and it was amazing to see everyone that came forward last year in support of music and the arts for this very treasured and unique experience. We have a spectacular line-up this year and we can't wait to astonish everyone with a day of magic and music that holds a vibrant loving community of people at the center of all of it," said Devine.

The organizers of Pure Imagination – the female led and curated, environmentally forward, all-ages destination festival taking place on May 20th in Prescott, AZ – are thrilled to announce the addition of two acts to the already fantastic line-up for its sophomore edition: Los Lobos and Dirtwire.

The all encompassing experience features an eclectic lineup as diverse and exciting as the landscape where it’s taking place. Located on Watson Lake Park, featuring the breathtaking setting and granite dells of Prescott National Forest – the traditional Yavapai land belonging to The Fort McDowell Yavapai Nation, The Yavapai-Apache Nation and The Yavapai-Prescott Indian Tribe – the festival is just minutes away from historic Prescott, Arizona. The grounds offer festival-goers miles of hiking trails, on-site lawn games and frisbee golf, twenty food trucks, as well as kayaking. Prescott's picturesque downtown is replete with serious old west vibes — in fact, The Palace, where the Earp Brothers and Doc Holliday used to get a drink, is still a favorite spot for tourists and locals alike.

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Pure Imagination 2023 Line-Up

Ziggy Marley

Lucinda Williams and her band

Los Lobos

Capital Cities

Allison Russell

Nappy Roots

Brandy Clark

Dirtwire

Ponderosa Grove

Jared James Nichols

The Brummies

Johan Glidden

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