Kicking off during sun set on May 17th, Pure Imagination Fest had people of all ages grinning and grooving.

Pure Imagination Festival is back and better than ever, promising an unforgettable experience for attendees on May 17th and 18th, 2024.

In my late morning conversation with Candance, three things were very clear, she is a force to be reckoned with, the heights she will reach for knows no bounds and the love for her community.

Pure Imagination saw its inaugural festival in 2022, where the stage was graced by folk rock band Dawes, hip hop icon, Talib Kweli, three time Grammy winner Fantastic Negrito, Nikki Lane, Rising Appalachia, Phantom Planet, Katie Pruitt and more. This eclectic line-up brought over 5,000 music fans to the field to enjoy Prescott's always perfect weather with a day packed with performances by aerial artists, performance groups, jugglers, art cars and plenty of revelry for everyone.