Towa Bird Shares Live Performances of “Drain Me!” and “Sorry Sorry” via VEVO
Towa Bird Shares Live Performances of “Drain Me!” and “Sorry Sorry” via VEVO.
Vevo, the world’s leading music video network, today released the complete list for its highly-anticipated Vevo “DSCVR Artists to Watch” 2025 campaign. Now in its eleventh year, Vevo’s DSCVR ATW program is a highly curated selection of global artists who Vevo has tipped to break through to the mainstream. Starting Tuesday, November 12th, Vevo’s DSCVR ATW will showcase high-quality live performance video content from the class of 2025, with two bespoke performances from each artist, shot exclusively for Vevo.
Born out of Vevo’s taste-making DSCVR series, “DSCVR Artists To Watch” is one of the most highly anticipated and competitive lists in the emerging music space, receiving over 600 submissions. Artists and bands selected for the program receive critical exposure and promotion that help propel their careers, marketing and features in Vevo’s expert music video programming via playlists and editorial features across Vevo’s network.
“Towa Bird is everything we want and need in a Gen Z rockstar — audacious, sensitive, funny, and confident – not to mention an absolute badass on guitar. She’s been a (maybe not-so-) secret weapon backing up Reneé Rapp and Olivia Rodrigo over the last couple of years, and I’m so excited to show an audience of new fans what she can do when she steps into the spotlight. American Hero is easily one of my favorite albums of the year and I can’t wait to watch Towa continue shredding in 2025.”
- David McTiernan, Head of Artist & Label Relations
"Our annual DSCVR Artists to Watch list epitomizes the curatorial expertise and editorial support Vevo offers emerging artists to help them break through. While we provide this support for artists daily, the selection process for this predictive list in particular requires a special mix of art and science on a global scale. Our seasoned team of tastemakers diligently comb through each submission across all genres, looking at various trends and datasets, while also tapping into their musical instincts. In addition to the list, the exclusive live performances that we shoot with these artists in the Vevo studios help them build and diversify their visual catalog for further exposure. Making our competitive list is no easy feat. Congratulations to this next class of future stars from around the world!"
- says JP Evangelista, SVP, Content, Programming & Marketing, Vevo
Vevo has a long history of supporting and introducing emerging artists to new global audiences. ATW alumni are a long list of musical success stories, including Sam Smith (2014), James Bay (2015), Raye (2017), Billie Eilish (2018) Lewis Capaldi (2018), Remi Wolf (2021), Ice Spice (2023) and Chappell Roan (2024), who has been named Vevo’s DSCVR Artist of the Year.
“Every year, in celebration of Vevo’s Artist to Watch list, we award one stand-out artist the title of Vevo’s “DSCVR Artist of the Year.” They should embody everything about a successful DSCVR Artist to Watch: drive, stage presence, personality, a kaleidoscopic artistic vision, a sound that is distinctly their own, and (perhaps most importantly) a special and undeniable connection with a global audience. Chappell is an absolute supernova of joyful pop music, and throughout the past year, we’ve had the pleasure of watching her take the world by storm. From record-breaking sets at the most legendary festivals, to a sold-out international tour and the release of an album that gave a voice to so many - we know this is just the beginning. Her ascent to fame will no doubt be in history books, and we’re so honored to have been even a small part of it.”
Half-Filipino, half-English artist Towa Bird spent much of her childhood in Thailand and London. Towa first started playing guitar at age twelve, honing her technique by strumming along to bands she discovered through her father’s record collection. She formed her first band at age 14, cutting her teeth in dive bars and street festivals in Hong Kong before going on to study at Goldsmiths, University of London. Towa dropped out after two years, instead deciding to pursue her love of music through producing and co-writing for other artists while posting videos of herself soloing over hip-hop, pop and R&B songs. Her singular guitar style gained attention from fans across the globe, as well as early admiration from the likes of Willow Smith and Tyler, the Creator. Soon after beginning to share her original music, she signed a deal with Interscope Records and made her major-label debut with “Wild Heart,” followed by joining Reneé Rapp on tour in North America and Europe. 2024 saw the release of her debut full-length album, American Hero, which offered up an intimate exploration of queerness, identity, and the complexities of love.
