Avoid HostAge At A BeAch House PArty
On Thursday, June 17th, AVOID unleashed their wildly fun and sick music video for their single “HostAge At A BeAch House PArty” off their EP, The Burner which was released back in November 2020. They are the first band ambassadors signed to the new label Thriller Records from Fearless Records founder and mastermind Bob Becker, who is set out on this new venture to give an artist-friendly deal and long-term development in order to create the rising stars a place in the music industry.
Hailing and exploding out of the Seattle, WA music scene, AVOID headed to Malibu, CA to shoot their music video jam-packed with beautiful idyllic imagery, images of shaving someone’s head, and falling out of an airplane which visually and collectively capturing what it feels to descend into losing oneself in dizzying anxiety.
Speaking on the release, AVOID frontman Benny Scholl shares:
"We're incredibly stoked to share the video for HostAge At A BeAch House PArty! We couldn't have done it without the amazing work of everyone on the team. This is by far the most elaborate video we've done yet. We hope you guys have as much fun watching as we did making it!"
AVOID has been making a name for themselves thanks to their electrifying live shows and an unabashed experimental approach to their music. The result is an alchemistic audio dose of heavy hedonism, the stamp of a young act unafraid to equally embrace both their innovation and individuality. They also Securing a partnership with NASCAR including an AVOID car scheme and tracks “Song About James” and “HEAT” in the video game NASCAR Heat 5, as well as being an Accelerator Artist To Watch with three tracks in rotation on Sirius XM Octane and Liquid Metal, they exploded unafraid in a year where so many were questioning their next steps. Confident of what they are creating, and about to kick global ass, AVOID is ready to take their place in the new wave of great heavy young acts.
Along for the ride, Becker is joined by former Fearless Records partner John Perenchio, Thriller Records Label Manager Nick Moore (founder of InVogue Records), and former Fearless Records President/Chief Marketing Officer, Jenny Reader. Thriller Records also revealed that they’ve signed an exclusive global distribution agreement with ADA Music Worldwide.
Speaking on his new venture, Becker shares:
"I've always believed the artists and the fans need to be at the center of anything we do. We need to advocate for them and for the creators, empowering them to be able to create on their terms, taking our years of experience and combining it with a fresh approach to what an independent label should look like in 2021 and beyond - an entity embracing the way music is now discovered and consumed, and running with it.”
Keep up with AVOID on their socials listed below!
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